Journal of Business Market Management
The Journal of Business Market Management (jbm) is a fully peer reviewed specialized academic journal aiming to create opportunities for novel ideas and theories. Moreover, it focuses on strategies to increase market share, which shall be generated from, and are applicable to business-to-business markets. Experts shall be given the chance to deliver mechanisms to explain a research area that has not yet been sufficiently explored. Further, the journal seeks alternative and critical perspectives on business-to-business related topics. The jbm was launched on the occasion of the 1st International Conference on Business Market Management in 2006 in Berlin. Since 2012 jbm operates as an Open Access Journal.